It has been proved time and time again that a search engine optimized website that employs a clear language, unique rich content and semantically correct mark-up that can be interpreted by human readers is going to offer a better user experience on the web.
An optimized website will also be ranked higher on the search engines if all the elements are utilized correctly – on page SEO and off page SEO.
What I’m talking about here is the on page SEO with all the elements directly associated with the on page factors of the website – keywords, unique content, title tags, heading tags, etc and the off page elements that includes content marketing, backlinks, etc.
With the boom of social media marketing and all the Web 2.0 tools available, could the same results be obtained just by engagement through social media channels? Most of the content management systems and blogging engines freely available on the net already comes out with a “out of the box on page SEO” solution – with a bit of tweaking of course.
With all these tools available you still need to cater for all the off page SEO elements.
Why Social Media?
The most important aspect of social media is the notion of reputation and recommendation. Before the boom of the internet, we relied on our local social circle for advice and guidance. With the web came this power of information and we had access to about anything you can think of, information wise of course.
Users have become smart. They are not searching for information on the internet any more, but filtering it to find exactly what they are looking for.
You can find thousands of results with only a single search query, but how do you find the results that is most relative or informative? Once again we are at step one looking at our social circle for guidance in these matters. The only difference is that our social circles now is much larger than what they were before the internet boom.
Is SEO still important?
So you might be wondering if SEO is still important and it is. You still need to find the initial finder of the information. Search engine optimizing a website for search engines can help users find and categorize content. Search is not only for the discovery of new content, it can also serve to recover previously visited content. Yet if you don’t recall the exact terminology on the site, or all the content of the site is cloaked in images, your task will be more difficult.
Social media marketing used together with SEO is a great way to build trust and credibility and at the same time increase targeted visitor traffic. The old saying “content is king” is still valid even though social media experts say “conversation is king”. In order to start a good conversation, good content is needed to talk about. This shows that SEO is still important to get high rankings.