You’ve decided to build or spruce up your website. As with almost everything in the online market, you are faced with a rather overwhelming range of choices when it comes to website development platforms. Wix, WordPress, ConstantContact, Squarespace, and so on. Which one should you choose and why?
Well, without knowing the specifics of your website and marketing goals, we can’t tell you exactly which platform you should use. We can, however, provide you with a set of guidelines that will help you to make that decision. When researching the various website design tools out there, ask yourself these questions with regard to your objectives, measured against the packages you are exploring:
• What Is Your Main Objective?
Do you want to set up a blog or an e-commerce site? Do you perhaps want a static website or one rich in multimedia? What are your future plans? Once you have a clear answer to these questions, you can narrow your search for a platform, because you will have a better idea of the language you should use, the best framework and the level of scalability and adaptability you will require.
• What Is the Level of Performance You Are Expecting?
A simple, static website will not require much in the way of optimisation or high-end hosting capacities. A media-rich one that needs to operate at high speed will have far greater requirements in this regard. It’s no use building a simple site on a free subscription when you need a professionally managed backend with large capabilities.
• How Much Flexibility, Scalability and Adaptability Do You Need?
If you have plans to expand or modify your website in the future, you need to choose a platform with a high degree of flexibility. If you are opting for a lower-cost or free subscription now, you need to be working on a platform that has higher-end packages and offerings that you can upgrade as and when you need them.
• Do You Need to Start from Scratch Or Take the Open Source Route?
This is a fairly easy one to answer most of the time. Unless you are determined to have something absolutely unique and proprietary, and have the budget to fit this need, you can’t go wrong with an open-source solution with easy-to-use templates that can be easily adapted to your needs.