Becoming a digital influencer definitely has its perks. Whether you’re interested in the free swag, getting invited to parties, want to be seen as a thought leader in your industry, or simply want to bask in the joy of getting thousands of likes on your Instagram posts, being a digital influencer can pay off in a big way. But how do you get there?
Every day, over 400,000 hours worth of video content gets uploaded to YouTube and 2.7 million blog posts are published. Digital savvy people who create content know how to share this content across Twitter, Facebook, Pinterest, Instagram, and wherever else they have an online following. With this flurry of content being generated online, how do you kick-start the process of being a nobody to not only having a following but influencing people online? Here are a few pointers:
Find your tribe
Creating content is pointless if it’s not reaching people who are interested in your area of expertise. Find people on Twitter, LinkedIn and other social platforms who are in your industry and contribute towards the online community. Make this a daily habit because a once-off mass following streak won’t build you the engaging following that you need.
Share content that resonates with people
You don’t have to know everything about a particular industry to be seen as a thought leader, but you need to know what the pain points, trends, and talking points are. Create strong, relevant pieces and share your opinions, commentary and expertise online.
Share, rinse and repeat!
Of course you’re going to share new blog posts online, but be sure to repurpose the content for different social media platforms and schedule posts in advance so that your content continues to spread online after the first round of posting.
Tap into other audiences
Offer to do guest posts, speak on podcasts and contribute to other online communities. This will help you raise awareness about your personal brand and drive more traffic to your online properties.