70% of all Snapchat users under 35 years old have the app on their phone and are actively using it for at least 20 minutes a day. 60% of all smartphone users have Snapchat, and this number continues to grow.
For many small businesses, it is hugely important that you have a presence on Snapchat so that you can get in front of your customers. Here are a few tips to help you:
Set Up a Custom Geofilter
When someone is within a particular radius, for example, if they are near your location, and they are on Snapchat sliding through filters, your custom geofilter will be an option that they can use. You can create a filter with your logo or even have a coupon on the filter, it might entice them to use the filter and share it with their friends.
This is a great way for your business to be visible on Snapchat without having to post content or even manage the account. When customers or employees use the filter, all of their friends will see it, so this is a must-have from a branding perspective.
Think of Snapchat as text marketing. You wouldn’t want to text someone unless there is value in the message. Snaps from brands could be anything from promotions and VIP deals to major discounts. Ideally, every Snap should be something that compels a user to stay opted in to receive communication from you. Be tactful with the way you use Snapchat. Not only will this make it easier for you to stick to a posting schedule, but it ensures that your target audience will want to hear from you.