Competition today is brutal. To win in business, you need to employ the best online practices, including a comprehensive digital marketing strategy to streamline your marketing activities.

To make sure you are prepared, here is a six step checklist:

  1. Is your website a sight for sore eyes?

Digital marketing promotes organisations through electronic media. An advantage of digital marketing over traditional marketing is that it monitors what is being viewed, how often, and for how long; what content works and what doesn’t; conversions of sales and so forth.

Your website is key for meaningful results. The website design needs to ensure the site is easy to navigate, responsive, trendy and modern.

  1. Content is still king

According to the CMO Council, 86% of businesses use content marketing nowadays, with

26% of all marketing dollars in the United States are directed toward custom and branded content. It’s a savvy investment too, as content marketing generates three times as many leads as traditional outbound marketing. Yet it costs 62% less to execute.

The majority of people will not care about your advice, no matter how much you feel it may be of value to them. To cut through the endless chatter your prospects are filtering, your message needs to be carefully crafted to appeal to them. Attract attention by combining the right mix of creative ingredients to add flavour – adopt a positive, conversational tone, share your stories and experiences. Consider outsourcing your content creation to provide unique material.

  1. Do some socialising

Social media is not slowing down! Together with a proper social media marketing strategy, your presence on social networks needs to be branded to reflect who you are.

  1. Pay up

Paid adverts and PPC are an effective way to launch campaigns, show new images, and are also a widespread way of finding out what appeals to a target audience.

  1. The devil is in the details

Admin is a bane for many. However, quality administration of your digital marketing campaign will boost its success.

Use an editorial calendar to distribute content on brand channels such as social media, website blogs, and guides.

Monitor engagement, feedback, trending topics, and customer reaction to consistently creating relevant, timely content that appeals to your audience.

  1. Search Engine Optimisation

Do not panic that Google and co. are routinely tweaking algorithms to reshuffle websites. Using the honest marketing strategies above, combined with fine-tuning from our digital marketing consultants will ensure that you are on-track when it comes to SEO.

The bottom line

Contact us to optimise your digital marketing strategy by:

  • doing more with less.
  • centralising your marketing activities.
  • delivering effective results.
  • making sense of you marketing metrics.
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