As website technology evolves (daily, it seems), so does the need to update your website. Most websites need updating every few years, sometimes more often, depending on your content. As one of your most valuable marketing tools, the need for a website that is up to date and user-friendly couldn’t be more important.

Here are six compelling reasons to update your website, sooner rather than later:

  1. Make your site more responsive and adaptive

If your website started as an online brochure, it’s unlikely to have the embedded tools needed to capture information from site visits. Online forms, Calls to Action and special offers can help to get your website visitors’ information that can convert into a sale.

With mobile internet traffic on the rise (up to 40% of all traffic), it’s critically important to have Responsive Website Design, to ensure your site works on any size screen, or you will lose out to those competitors that do have it.

  1. Speed up your site

Web surfers are notoriously impatient, so the time it takes for your site to load can be the difference between good steady traffic and a high bounce rate. Google will rank a faster loading website higher than a slow one. Get rid of old or unused content, reduce the file size of images or install some speed booster plugins.

  1. Increase security

Moving from an HTTP site to a HTTPS is not just a Google ranking signal, it’s a way of ensuring that your website data is encrypted. E-commerce sites need to check their security every month, since hackers make it their mission in life to get into your site and muck it up. A hacked site could become infected with viruses, which you’ll then spread to your customers, or be blocked by search engines and browsers. It’s a hard place to come back from.

  1. Get rid of old or irrelevant content

Check that your site does not contain broken links or outdated content. Blogs written several years back may not only be relics from the past, but downright embarrassing. A spring clean is an excellent opportunity to update client lists and testimonials, rewrite title and meta descriptions and make your site more SEO friendly.

  1. Rebrand and reposition

Keeping up with your competition is vital, so a fresh look can go a long way. If you designed your website yourself the first time round, it may be time to get professional help with copywriting or design and photography. Your business strategy may also have evolved since you created your website and it’s important that your site is a good reflection of your company culture.

  1. Get more social

Social media activity needs to be properly integrated with your website. Good use of social media can keep your website fresh, improve your SEO and get your existing and potential clients talking.

In short, updating your website is essential if you want to stay relevant, competitive and ahead of the pack. For advice on updating your website, contact us. We can also assist with content, design and social selling.

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