There are a number of reasons that mobile advertising works better than traditional digital marketing. The biggest and most obvious reason for mobile marketing is the fact internet usage via a mobile device has overtaken the desktop, with over 60% of online activity conducted on a smart phone or other mobile device. This percentage is likely to grow over the next year or so, so it’s a market you need to be in!
If you are not yet active in promoting your business on mobile, chew on these six examples and see if you change your mind.
Most mobile phone owners are never more than an arm’s length away from their devices, at any given time. Conversations are possible, anytime, anywhere. This means your customers can almost always be reached.
- Up to date
The always-on nature of mobile devices provides a speedier communication channel. The use of SMS/MMS and micro-blogging tools supports a more spontaneous response or reaction than other channels.
- Location awareness
Knowing a person’s geographical location allows the use of location based services to engage with customers on a more personal level.
- More personal
Mobile devices often form part of the identity of their owner, with people becoming quite attached to their mobiles. Mobile marketing may be perceived as friendlier or more familiar, allowing two-way communication, that can result in high levels of engagement.
- More targeted
Having a phone number gives marketers a core delivery address for their transmissions, allowing them to reach a highly targeted audience. It also offers the ability for marketers to reference previous interactions, making the process more personable.
Mobile marketing has a much lower CPM than other traditional marketing channels. Set up and campaign costs are lower because you can easily integrate with other media channels to promote your mobile marketing campaign.