Client engagement is an important aspect of digital marketing. However, there is just not enough time to interact personally with every customer. So, to be not only effective in your client-engagement strategy, but also cost-effective, marketing automation would seem to be the logical answer. However, a couple of common reservations are that marketing automation is impersonal and takes away from your personal interactions with clients. Yet, if done right, marketing automation can include all the touch points and interactions that allow people to know you, trust you and ultimately build your brand. 

In other words, if you want to boost your bottom line, then you need to invest in marketing. You can’t sit back and hope that people will magically find your business. Fortunately, marketing automation makes it easy to engage with clients in a meaningful way without losing precious time needed elsewhere in the business. Here are some easy ways to incorporate marketing automation into your engagement strategy.

Personalised Emails Can Nurture Valuable Relationships 

You can set up your email marketing to blast out quick and simple emails, or you can create a complex set of emails that need to be delivered to recipients in a specific sequence based on pre-defined triggers and behaviours. The better you get with email marketing, the more personalisation you can add to them. Consider the impact of sending personalised promotions or following up with customers who have abandoned their shopping carts. It can work wonders for your business.

Go Mobile 

You can create a consistent experience with your brand through mobile apps and mobile marketing. Everything from push notifications to delivering the right message at the right time can be used to create a seamless experience with your business.

Schedule Content and Make it Shareable

You can automate all of the following:

  • Schedule posts in advance, 
  • Create polls and other content that people like to engage with, and 
  • Include share buttons on all your website content to allow your website visitors to share their content with friends effortlessly.

Need professional help? Contact WSI OMS for assistance on marketing automation. 

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