Due to the popularity of our previous blog post on SEO tips, we’ve created a part 2 to provide you with even more relevant, actionable advice to drive organic traffic to your blog. Here’s what you need to know.

Link to your own content

If you have a lot of valuable information to share about a specific industry, niche or subject, make it easy for readers to find everything they could need with internal links that are organised in a hub and spoke model. Let’s suppose that you’re writing about gardening. You may have already created a library of useful content that your readers could find valuable. Now go through your posts and see if you can link words or concepts in one post to others, for example: if you’re writing about “water-saving plants” it could form your hub, and you could link to other articles like “caring for succulents” or “ground coverings that keep your soil moist” as spokes.

The idea is to keep your reader on your site as long as possible by providing them with content they want to consume in a way that is easy to navigate. This will help Google to see that your content is relevant and useful and can help to boost your page ranking. 

Keep your content updated 

It’s incredibly annoying to find a great resource that answers your question only to realise that the source is out of date. Revisit your content often and update it so that it remains relevant and applicable to your audience for as long as possible. Update broken links and add new information if you can – this also allows you to tell your audience that your great resource is now even better, which leads us to the next tip.

Repurpose your content 

Be sure to get the most out of your content by adapting it to be suitable for different formats and platforms. Your audience members may come from a variety of different sources, so you need to make it available for as many people as possible. Unfortunately, this means that you will have to put some work into adapting it for different purposes. Although it takes a little longer, it will give your content the best possible chance of getting seen, which will indicate to Google that your content is valuable for a broader audience. 

Let people know about your content

In addition to your regular audience from social media and newsletter sign-ups, you also want to reach a broader audience in your network. You can do this by letting people know that you’ve mentioned them or their resources in your writing. You can even go a step further and reach out to people who have written about the same topic or who have linked to articles that cover your topic. This can help you to create a network of writers and websites in your niche, something that you can further use to improve your organic traffic.

Share your knowledge

If you’ve got unique insights, experience and expertise in your industry or niche, you can create more organic traffic to your blog by sharing your knowledge on someone else’s platform. If you’ve built a network of like minded writers, reach out to them and offer to create a guest blog for their website. 

You can find guest writing opportunities in your field by searching for blogs and websites who accept guest posts and pitching your content to them. Search for “guest blog” and your niche or “write for and your niche. Then look up any details they might have for accepting pitches and be sure to follow their guidelines for the best chance at getting your writing accepted.

For more resources on SEO, blogging and digital marketing, visit WSI OMS website and click on “blog” to access our library of articles. 

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