If you want to improve your SEO services, you need to understand what makes Google tick. And, the answer is amazing user experiences. In essence, Google is a service provider, and it wants to remain at the top of the industry by providing its users with the best experience possible. 

The main takeaway is that Google values the user’s experience. So, how do you go about improving the user experience on your website? It all starts with technical SEO. There are two parts to technical SEO that you need to understand: 

  1. There are high-impact technical issues, and 
  2. There are low-impact technical issues.

According to HubSpot, a 1-second delay in website loading speed can reduce conversions by 7%. Increasing your website loading speed can increase conversions. Mozilla Firefox reduced their average loading time by 2,2 seconds, which increased their downloads by 15,4%. That is a massive increase for a website like Firefox, which gets a ton of downloads already.

At the very minimum, you should get your website’s loading speed to 3 seconds or less. The first thing you should do is benchmark your site’s loading speed. You can go to tools.pingdom.com and enter your URL. It is a good idea to run your site through Pingdom from at least three different locations so that you can get an average loading speed.

There are countless resources online on how to improve your website’s loading speed. But, if there is one thing that determines how quickly your website loads, it is your web hosting. You can make all kinds of micro-changes to try to improve your website’s loading speed, but nothing will make a bigger difference than your web host.

You might be familiar with areas of SEO such as responsive website design, optimisation and link-building. But, did you know you can improve on your business marketing strategy by focusing on the experience your website users have. For more information on improving the user experience and other areas of SEO services, follow our blog today.

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