Search engine optimisation (SEO) remains an integral part of the digital marketing strategy and with Google dominating the search engine market, it makes sense to play by the rules created by Google to ensure that the Google ranking for your website is as high as possible. Here are some of the many ways to optimise your website for Google in 2020.

 

SEO Guide to Optimising Your Website for Google in 2020

Go Mobile-Friendly

Your website needs to look beautiful on all screens, including mobile devices. Optimising your website to load effortlessly and function perfectly on different devices is one of the most important aspects of optimisation. Different sources state that mobile searches account for over 50% of Google searches performed each day, so having a mobile-friendly site should be at the top of your list. 

Keywords

While there are many SEO keyword tools available, the most favoured tool is Google’s own Keyword Planner. This tool is available when you sign up for a Google Ad Account and can help you to effectively find keywords to incorporate in your content and spend your ad budget wisely on keyword bidding. Using Google’s own tools will provide you with insights on how the search engine giant looks at keywords in ranking websites. 

Location, location, location 

Optimising your website includes taking into account how local users may interact with your site. If you provide local products and services, you will profit from adding your business to Google’s My Business listing, using location specific keywords (including: “near me” and “in my area”) and by displaying the business’ address clearly on the website. You can also incorporate backlinks from local sites to improve the authority of your site. 

Google lens

This powerful tool introduced by Google (available through the Google App that can be downloaded for Android and Apple devices) aims to be the next big development in search engine technology. It works on a point and search principle. So, once you’ve pointed to something you want to search, Google shows results relating to the object. 

To show up on Google lens searches, you’ll need to place a prominent logo on your products, advertising materials and any other marketing collateral. It is imperative that you provide as much information as possible on images on your website, including descriptive alt tags, image captions and file names. You can also improve the chances of matching to Google images searches by placing more images on your site. 

There are a plethora of ways in which you can optimise your website for the search engines and this guide covers just a few ways to optimise your website. If you are new to the concept of SEO, visit this link to find more resources to not only learn about search engine optimisation, but also how you can improve your website’s Google ranking. 

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