With a new redesign of your website you can improve your search engine rankings drastically or you can lose all of it. You can lose the value of your inbound links which usually point to specific pages. To make sure this doesn’t happen to you when you are in the process of redesigning your website, have an effective SEO (Search Engine Optimization) design plan in hand.
Here is a simple SEO design plan that you can use.
Start with the business goals of the new website. Every website should have goals, otherwise it is pointless to have one. The goals for your website could be to generate sales or leads, reach targeted audiences, highlight specific products or services that you are offering.
Always analyze your website traffic statistics. Which keyword phrases are bringing users to which pages. What are the most viewed pages on your website? Which of your pages already have inbound links? The statistics can also provide you with area demographics where your users are coming from.
Select key phrases that has a good traffic volume and that accurately describes what you offer. More specific keywords will bring more visitors closer to making the buying decision.
Design your navigation to be user and search engine friendly. Implement keyword page naming to maximize your keyword phrases. Never use unnecessary redirects.
Content isn’t king – conversation is king, but to start conversation, you need relevant unique content. Search engines and visitors loves content. Optimize your content to be seen by as many people as possible. Make sure to have between 350-600 words of text on an optimized page.
Use an internal linking structure with keywords to enable website visitors to find exactly what they are looking for on your website. This will also help search engines to spider your website and they place high importance on keywords used in the link text.
Maintain the content that is attracting inbound links or plan how you will be replacing those links. Consider notifying your current inbound links of the website changes.
SEO planning is very important before and during the design process of any successful website. It will make a huge difference on how people find your content and increase your conversion rates.