RSS (Real Simple Syndication) is truly at the heart of what makes your blog work. A blog (short for web log) allows for easy web publishing with CMS (Content Management System) features. Your blog with the help of RSS, notifies the online world each time a new article is published.

How does it work?

When you create a new post or an article, you can make this public by publishing what you have written. When you publish (submit) your content, a couple of things happen at once.

  1. Your new content becomes immediately available to your blog readers.
  2. Your blog automatically creates an RSS-XML compiled file that is easily read by the search engines and blog aggregators. These RSS-XML files consists of a text file written in XML and it is called a “feed”.
  3. Your blog “pings” blog aggregators and search engines that is connected to your blog that you have new content. This invites other users and subscribers to these systems to look at your new content.


A blog ping is sent out that consists of a small XML file that contains the title of the blog, a brief description and a link to where the content can be found. This blog ping is usually sent to all the major services which notifies the search engines of the new content that you have published.

Blog search engines will either display the RSS-XML feeds that they have received or they will send their own bots to go and retrieve the information. The results of this procedure is quite amazing. What you wrote a couple of minutes ago is immediately available on the internet. This is a similar process to the way that news stories are released on the internet and it becomes immediately available. Real time news!!!

The subscribers to your blog feed can be notified by their RSS feed readers immediately if new content is published. These readers usually displays the XML files with short descriptions of the content and a link back to the full article.

Content syndication is king!!!

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