One of the best ways to grow your online following is to stay on top of social media trends – but not only trends, also rising social media networks. Whether you’re an internet marketer or a business owner, imagine what it would be like to say that you were one of the first people to create a profile on Twitter and Facebook. Not only does this give you bragging rights, but it puts you in the ideal position of being able to invite your existing customers and followers to connect with you in new online spaces.

It’s too easy to sit back and “wait for things to pan out” instead of going through the effort to find out what a new social media network is about. Back in the day, creating a profile and starting to use a new social platform (think MySpace) was relatively difficult. Today, the people behind social networks know that these sites need to be user-friendly, intuitive and fill a niche in order to become successful among the masses.

As digital marketers, we don’t advise people to create profiles on dozens and dozens of sites (especially if they’re not planning on updating these sites and especially not if it’s not relevant to your industry). There are a couple of rising social media networks that would be worth your while to check out. These are:


Vine is the latest mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity. The mobile app is available on iPhone and Android phones. You can quickly find people you know on Vine through your device’s address book and people you follow on Twitter.


Kiki is described as a playground for photographers. While not everyone is in the photography business, everyone knows how popular photo-sharing sites can become. If Instagram and Pinterest are anything to go by, it’s time to join rising photo sharing sites, whether you’re a photographer or simply enjoy the ‘filter’ functions on your phone like the rest of us.


Instead of looking in the mirror, you can make the decision-process regarding your outfit or hairstyle public, thanks to Thumb. This social network help people get instant opinions thanks to a mobile app that lets you upload pics of yourself to share with your followers on social media.

Need help with your social media strategy? Contact WSI OMS today.

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