If you want your website to work properly on the wide variety of internet enabled devices on the market, you need responsive web design. Here are the best practises that will ensure that you get the results you’re looking for – and that your customers have a great experience on your site:

  1. The high quality mobile experience.

Mobile users aren’t a small minority anymore – in fact, they’re on par with desktop and laptop users. Thus, they deserve the same high quality user experience as anyone else browsing your site. When you ensure that your responsive website is developed with care and is as attractive, easy-to-use and useful as your previous site, you’ll see a positive user response.

  1. Scale your images.

Images are a big part of the user experience – whether they are there to support your brand message or to give the user a visual introduction to your products. Tools like Adaptive Images will help you size all your images correctly for the different available screen sizes.

  1. Clear out non-essential content.

When it comes to responsive design, simple means effective. This means that, while some content works well on a desktop site, it might not work at all on a mobile device. Rather than struggling with this issue, remove these components completely from your site and redesign with responsiveness in mind from the start.

  1. Compress your site elements and content.

This will allow your mobile site to download much more quickly – the ideal approach to the on-the-go, impatient browsing of mobile users.

  1. Use fluid layouts.

This will define your website in terms of percentage rather than pixels, making it more adaptive to unusual size mobile screens and devices. And it will make designing your website easier and more effective.

For more information on responsive web design, please contact us at WSI today!

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