If you’re revamping your social media marketing strategy, it’s important to be aware of Facebook’s most recent changes. Facebook is one of the most popular social media sites in the world and it plays a big role in digital marketing around the world, so keeping up with the recent changes is a must.

  • Several months ago Facebook launched auto-play videos and changed its algorithms. The result is that organic video content, meaning videos uploaded directly to Facebook and not linked via another website like Vine or YouTube, have a much wider reach than before. If video content is a part of your social media marketing plan, it’s strongly recommended to use the Facebook video feature instead of linking videos from other sites. You’ll have a better chance of gaining a wider audience and Facebook also allows you to add a call to action feature, encouraging people to engage with your brand.
  • Facebook now offers an option called Lookalike Audience, which is exactly what it sounds like. If you already have Facebook Ads targeted to particular demographics, Facebook will find a lookalike audience which possesses identical demographic information and you can target them with your campaign. For example, if you have detailed demographic information about your best customers, you can create a lookalike audience and increase your chances of acquiring new business.
  • Facebook Ad Custom Audiences allows you to target customers whose names and e-mail addresses exist in your database. There’s no way to know if you’re connected with all of your customers on Facebook, so Custom Audiences uses customer data to target people with whom you already have a relationship. Let’s say you upload 4,000 customer names and e-mail addresses and Facebook is able to match 2,000 of them – you now have a custom audience consisting of 2,000 people. It’s a quick way to find people who have already done business with you but may not be connected to you on Facebook.

For more information about how you can adapt your social media marketing strategy to reflect Facebook’s latest changes, or if you have any general inquiries about the social media marketing services we provide, please do not hesitate to contact us today. We look forward to hearing from you.

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