Clients often want to meet with graphic designers and web designers (sometimes, they want to meet multiple times) at the beginning of a digital marketing project. Here are a few questions that designers need to be able to answer:
Why Do You Want to Work with Me?
As a designer, your motivation for taking on a new client may be ‘I just need the money’, but you are going to have to dig a bit deeper. Consider the client’s brand, industry and current need; then explain how you think you would be able to add value to the project. Look at their current branding and design to see where you think they could improve.
What Is Your Workload?
Clients often want to know what a designer’s workload is like because it gives them an idea of how responsive you will be and how soon they can expect the work to be completed. You have to be prepared to talk about your calendar and when you are going to be delivering the work that is requested. There is nothing worse than making a promise to a client and not being able to deliver on that promise, so be upfront about your workload.
What’s Your Aesthetic?
We all know that it’s not just about creating the best-looking design (or what a designer thinks is the best-looking design). It’s about what the customer needs. What is the kind of business that the client is in? Does the type of work you do align with what the client and/or the project needs? If you need work, it is easy to assume that you can adjust your style to anything, but this isn’t always the case. You need to be honest with yourself to determine whether you are going to be able to do the best work that you can for that client.