In the first part of this series (Part 1: Social Media Mobile), I explained that the “next big thing” will most likely not replace “Twitter” or “Facebook” any time soon. I believe the “next big thing” is busy happening, and it is moving at the speed of light – it’s mobile.

How long will it be until notebooks become less used for business the same way as desktop computers are now? I am not arguing that notebooks won’t be used any more, the same with desktop computers – most people are still using these, but I’m actually referring to “on the go” business people. People that carry their business with them when they travel and when it’s a necessity in meetings.

The hype and excitement of the Tablet era

Since 2010, there’s been quite allot of hype and excitement online regarding “Tablet” pc’s such as the iPad with the famous IOS operating system and the Samsung Galaxy Tab – running on Android. Of course there will always be other players when a new hype is started, but these two devices are most likely the ones that stands out the most on the Tablet market.

If you are digital marketing professional or you are involved with your company’s social media or PR affairs, a Tablet pc is a great tool for staying informed of the latest trends, news, company mentions and online communication if you are an “on the go” person. Even though it takes time getting used to the Tablet when you get one, after a while you won’t believe how you ever got things done without one – I’m speaking out of my own experience.

I’m not trying to sell the idea of getting a Tablet is the way to go, but “mobile” is really not just about mobile phones any more. Yes, you can most likely do everything with your “smart phone”, but a Tablet is just so much easier to use as you are not restricted to a small screen, and clients likes the ability to see exactly what you present to them.

Here’s a couple of the applications (apps) that I use on a daily basis when I cannot get near a PC or when I’m travelling. Most of these apps are Web 2.0 apps so using these are really taking it “Social Media Mobile”.

  • Mail (I always need this)
  • Hootsuite (Great tool for monitoring multiple Twitter accounts)
  • Netvibes – mobile site (I use Netvibes to monitor all my favorite blogs, Twitter, Facebook, YouTube and some other interests of mine)
  • WordPress (Mobile blogging)
  • MobileRSS (Excellent RSS reader tool where you can share feeds to Twitter, Facebook and some other social media portals)

In the next part of this series I will explain how you can use some of these social media tools for your business.

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