Social media marketing strategy: LinkedIn Leads

Posted by on May 15, 2020 in LinkedIn, Social Media Marketing | Comments Off on Social media marketing strategy: LinkedIn Leads

Social media marketing strategy: LinkedIn Leads

LinkedIn is a powerful social media portal for lead generation, with two new professionals signing up to join every second, and by incorporating LinkedIn into your social media marketing strategy, you can easily boost business leads. Learn more in this guide 4 social media marketing strategy tips for generating leads from LinkedIn: 1. Prioritise LinkedIn  If you decide that LinkedIn has the potential to take your business to new heights, then it’s essential that you make it a priority. Trying to tackle it as an afterthought just is not going to provide the results that you’re after. Embed the social media platform into your editorial calendar and make use of its ever-popular publishing platform to post your best pieces as often as possible. This will lead to your organisation being viewed as an industry thought-leader and trusted authority.  2. Make an effort with relevant connections Do you have connections on your LinkedIn profile that you have yet to meet, but are keen to? Make an effort to interact with them and build a relationship. Eventually, when you decide to pitch your business and its offering to them, there’ll be a much higher chance that it will be well-received.  3. Engage and interact  Join groups and take part in the discussions taking place within them. Post updates on your profile. Write recommendations for your connections. Celebrate others’ accomplishments. Spend time perfecting your profile. There are so many ways to make your presence known on LinkedIn, and this is a great way in which to encourage more attention to your business.  4. Refine Your Profile  Do some research into the best keywords to be using and include as much information as possible without coming across as verbose or boastful. It is important to complete every aspect of your profile, as studies have shown that professionals who do this receive forty times more direct inquiries and leads than those who do not.  WSI OMS is a social media marketing agency that specialises in social media marketing strategy and other social media services to help you maximise the return on investment from your digital marketing efforts. Get in touch for more information on how we can help you to improve your social media marketing...

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These SEO Practices Are Out Of Date – And Could Be Harming Your Rankings

Posted by on May 14, 2020 in PPC | Comments Off on These SEO Practices Are Out Of Date – And Could Be Harming Your Rankings

These SEO Practices Are Out Of Date – And Could Be Harming Your Rankings

Each year, Google alters its algorithm between 500 and 600 times on average. In short, this means that the world of SEO is forever changing! And, if you want to ensure that your rankings remain positive, it’s up to you to keep up. In an effort to aid you on this mission, we’ve put together a list of some out-of-date SEO practices that used to be effective for SEO marketing, but which are now probably having the exact opposite effect on your SEO standing.  Meta Data Keyword Stuffing  Back in the day, effective SEO marketing revolved around the sheer number of keywords you were able to stuff into your content. Nowadays, almost all of us know that quality content is the key to maintaining a good SEO ranking. However, this hasn’t stopped many of us from stuffing keywords into our meta data instead. Unfortunately, Google is now also recognizing this as a bad practice and will penalize your website accordingly. Rather use one meaningful, strong keyword in your meta description and leave it at that. Creating Countless Landing Pages  The age-old practice was to create a separate landing page for every keyword that a company wanted to rank for. Unfortunately, this led to a website having too many pages to count, which nowadays, doesn’t bode well for user experience! Instead of focusing too heavily on keywords and the like, focus your attention on making sure that any and every visitor to your website has a pleasant time doing so. Optimize navigation, keep an eye on page loading times and keep updating your content to entertain, inform, and impress.  Buying Backlinks  Yes, backlinks still play a large role in SEO marketing. Unfortunately, Google now puts a lot of emphasis on these backlinks being quality links from reputable sources. Therefore, buying a multitude of backlinks from link farms or creating them yourself in any and every way possible definitely is not going to do your rankings any favors.  At the end of the day, outstanding SEO marketing and effective social media marketing relies on dedicating yourself to improving user experience. If visitors enjoy the time that they spend on your website, you’re doing a great job and Google will notice this. Over time, it will reflect in your rankings too.  Need a little bit of extra help? Let WSI New Media Marketing lend a hand. We specialize in SEO, pay per click advertising, and mobile content marketing. Contact us today to learn...

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Budget PPC Advertising without sacrificing reach

Posted by on May 13, 2020 in PPC | Comments Off on Budget PPC Advertising without sacrificing reach

Budget PPC Advertising without sacrificing reach

Even if your budget is small, you can still get great results from your PPC advertising campaign with a bit of strategy and research. Here’s advice on getting a cost-effective PPC campaign without sacrificing the number of people you reach. How to make your PPC advertising more affordable: Niche down with Geo-Targeting  If your budget is tight, you need to target your PPC campaign very carefully to avoid ‘wasting’ clicks. Geo-target people within specific areas who would be able to access your products and/or services. Just because you limit your campaign to a specific area does not mean that you will restrict the number of people whom you are able to reach in it! Schedule smartly based on your insights  You are more likely to reach a higher number of people at certain times of the day, hence the reason why it is often smarter to schedule your ads to show only at these times, as opposed to in a more staggered manner. The pay per click advertising platform that you are using will provide you with these insights. Paying attention to them will help to maximize reach without taking you over budget.  Track and Measure Performance When running your ads, make sure that tracking is set-up through the PPC platform and website analytics to effectively measure performance. This will allow you to learn more about who the campaign is reaching and how they are reacting to it. In short, you will have a much better idea of where and how to optimize the campaign in order to keep reach high and costs low.  Intensify Keyword Research Generic keywords can be extremely costly. Therefore, it is always worthwhile to do some more intensive keyword research to see if you can save money. ‘Designer handbags’, for example, is likely to cost more than double a more specific keyword like ‘designer handbags North Carolina’.  Use Ad Extensions  While ad extensions may not increase reach, they will certainly improve the effectiveness of your campaign, all the while helping to boost the number of leads that you receive. Ad extensions include your company’s click-to-call phone number, site links, address, and structured snippets.  If you’re looking for professional help with maximising your PPC Advertising performance without blowing your budget, contact WSI OMS, the trusted local SEO Service provider to help you reach your digital marketing goals quickly and...

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Key Focus Areas for Your SEO Marketing Campaign

Posted by on May 12, 2020 in PPC, SEO | Comments Off on Key Focus Areas for Your SEO Marketing Campaign

Key Focus Areas for Your SEO Marketing Campaign

While SEO marketing requires a lot of patience, and really only pays off with trial and error, it is worth the effort when you get the results you work for. If you want to see the best possible results for your SEO marketing campaigns, here’s what you need to focus on. 4 Key areas to focus on for your SEO marketing campaign:  1. Pay per click (PPC) Advertising Yes, it is possible to get to the top of Google search results organically, in other words, without having to pay any money. However, embracing the power and convenience of PPC advertising is a much easier and more effective way to boost website traffic and conversions. PPC advertising is not only straightforward but also cost-effective as it allows you to dictate your budget from the start.  2. Mobile Marketing and Optimisation  It is so important that you make sure your website is properly optimised for mobile users from a design and an SEO perspective. This is because the mobile market share worldwide is 52.1% compared to the desktop market share, which is 44.2%. In short, there are more people viewing your website using their mobile device than those using a laptop or desktop.  3. Social Media Presence Your company’s social media presence has an effect on its website’s SEO. A solid social media marketing strategy is the perfect complement to a strong SEO marketing campaign.  4. Proper Website Design Your website needs to be easy to navigate, quick to load, and information-rich in order to score high in the SEO stakes. If it ticks all of these boxes and promises a pleasant user-experience, it is sure to see an improvement in its rankings over time.  If you need professional assistance with your SEO marketing, contact WSI OMS for help with your social media marketing, PPC adverts and mobile content...

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How to use Instagram to promote your small business

Posted by on May 11, 2020 in Instagram | Comments Off on How to use Instagram to promote your small business

How to use Instagram to promote your small business

Instagram has over 1 billion users (more than Twitter) which makes it ripe with social media marketing opportunities. You can use this platform to reach a massive audience with high impact posts that drive sales and brand buy-in. Do you know how to harness Instagram to boost your small business? Here are a few simple steps you can follow to put the platform to good use. Set up an optimised business account Aside from keeping your business account separate from your personal account, you need to optimise your profile for user appeal. Include a link to your website in your bio. Speaking of your bio, you need to craft it to be interesting and hook readers quickly. Make it easy for them to make the decision to follow you.  Create great, tailored, interesting posts Once you start posting, make sure you are creating posts that users really want to follow – this requires a good knowledge of your intended audience. Finally, never revert to a hard-sell tone on this platform – keep it relaxed and conversational, ensuring that your tone is in line with your target market. Expand your audience You may have beautiful posts, as well as a small, dedicated following, but you need to expand your reach and make sure that you’re not just preaching to the converted. One of the most effective techniques you can use to attract more followers is the use of hashtags, which could draw the eyes of people who don’t know your brand but have an interest in your general field. Boost engagement You want users to interact with your posts and your brand. One of the most important ways of doing this is through really careful, creative caption writing. Again, be careful with your language – make sure it matches the tone of your brand and the sensibilities of your target market. Also include a call to action that is alluring and never pushy. If you need help with your Instagram strategy, come to WSI OMS. We are a leading internet marketing franchise that can take your social media marketing to new heights. Contact us for more...

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How to Get Your Business Started on Twitter

Posted by on May 7, 2020 in PPC | Comments Off on How to Get Your Business Started on Twitter

How to Get Your Business Started on Twitter

Twitter, the ever-popular micro blogging social media platform, now boasts approximately 330 million monthly active users. With this statistic in mind, it is no wonder why countless businesses are scurrying to get started and incorporate this social media big-wig into their digital and mobile marketing strategy. If you have yet to jump on the bandwagon, here is some advice from one of the top social media agencies – New Media Marketing.  Complete Your Profile A strong bio is of the utmost importance as it will tell potential followers a bit more about your business. And, this could be the deciding factor in terms of choosing whether to follow you or not. Also, be sure to upload a clear image of your company logo – Twitter profiles that do not have a picture have markedly fewer followers.  Keep Up with the Competition  Be sure to keep an eye on your competitors’ Twitter profiles, especially those with a high number of followers and engagement. Pay attention to what they are posting and how they are interacting with other Twitter users, as well as who they are following. This will give you a good idea of what you should be doing and how. Just avoid blatantly copying their efforts as this is not likely to be well-received!  Get Active Aside from Tweeting, sharing others’ tweets and following the right people/businesses, there are other ways in which to get active on Twitter and use it to your advantage. Create helpful Twitter lists, for example. These lists allow you to organize the people you follow into specific groups. You can also save searches, which makes it possible for you to organize content based on a specific topic.  Looking for professional assistance when it comes to mastering the art of social media marketing? Look no further than New Media Marketing. As one of the top social media agencies, we specialize in pay per click (PPC) advertising, mobile marketing, SEO optimization, and are one of the most trusted website design companies in the area. For more info, do not hesitate to contact us...

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KPIs your Mobile Marketing Analytics should track

Posted by on May 6, 2020 in Mobile Marketing | Comments Off on KPIs your Mobile Marketing Analytics should track

KPIs your Mobile Marketing Analytics should track

If your mobile marketing campaigns are not yielding measurable results that help your profitability and business growth, you’re wasting time and money.  The aim of mobile marketing should not just be to create beautiful visuals and marketing materials, it should be to find new customers, retain current ones and increase your business’ revenue Perhaps the above is stating the obvious, but how do we actually measure these variables? Well, in order to do so, you need to focus on a set of central key performance indicators (KPIs). Here are the four main KPIs your mobile analytics should be tracking daily so as to ensure you aren’t just ‘winging it’ with your marketing efforts: 4 Main KPIs to track in your mobile marketing  1. (Cpi/Cpa) Cost per Install and Cost per Acquisition  This is a question of the feasibility and profitability of your business, as well as the cost-effectiveness of your mobile marketing. Whatever analytics system you are using, make sure it can tell you exactly how much it costs you to acquire one new user/customer. You can then adjust your marketing budget accordingly or, if all goes well, have real figures to take to your finance department when they question your ad spend.  2. (CLTV) Customer Lifetime Value  This crucial metric tells you how much gross profit is generated by a single customer over the entire time you are doing business with them. It’s calculated by multiplying the average period payment (say your monthly or annual subscription fee) by your average gross margin and the number of periods the customer is expected to be with you. Together with your CPI/CPA measurements, this metric enables you to work out and project the profitability of individual users and groups of users. This helps you know where to focus your marketing and customer retention efforts. 3. (DAU) Daily Active Users  Acquisitions are fine. But, they mean little to your business in the long run if they don’t translate to consistent, regular customers. This KPI enables you to see how many active customers you have and to set goals for their retention, as well as for the addition of new active customers and the targeted acquisition of more. 4. Impact on Revenue What is the net impact of your mobile marketing on overall revenue for the business? This is something you can and should measure. It is perhaps the simplest KPI to measure. The figures acquired from this, together with your user data, will often enable you – or your analytics software – to calculate the three KPIs above, as well as a range of others. If you want to improve your mobile marketing efforts, you need to start using analytics and tools to ensure that your efforts are targeted and scientific and that you have statistics to help you make sound decisions. Using analytics can help you to see which of your efforts are working and which are not, giving you the information you need to redirect your strategies. Contact WSI OMS, mobile marketing experts, to help you to adapt and refine your...

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How to Drive Website Traffic with SEO Services

Posted by on May 5, 2020 in SEO | Comments Off on How to Drive Website Traffic with SEO Services

How to Drive Website Traffic with SEO Services

SEO services can help you to drive traffic to your website when the numbers start dropping despite your best efforts. Sometimes you can use every possible trick in the book without seeing any positive upswing in numbers and that is okay. Because digital marketing changes as quickly as the internet, you need to constantly evolve your strategy. Here are three tips on SEO and driving traffic to your website.  Traffic boosting tips (from SEO service experts WSI OMS)  1. The Celebrity Touch Celebrity endorsements have worked since the days of newspaper ads – and they still do. Now, we’re not suggesting that you pay your favorite sports star to do a cheesy commercial giving your product the thumbs up. Digital content marketing can be more subtle and more interesting than that. You can draw interest to your site by posting content that features celebrities connected with your line of business, and leveraging off their fan base. It can be as simple as an interview with a star, famous author, or a luminary in your industry. You’d be surprised who’s willing to talk to you if you only ask. Alternatively, ask a well-known blogger to write a guest blog for you and/or write a blog for their site. In this way, you could be attracting a whole new audience. 2. Go deeper into social media with LinkedIn and Reddit  LinkedIn is the most effective platform to post business-related content. And, its users have a bigger attention span than those of other social networks. Unlike Twitter and Facebook, it has users that are more likely to click on, and actually read, in-depth articles on subjects that interest them, as well as clicking through and finding out more, provided they see a benefit to them professionally.  Reddit is another way to open up to different audiences, but in this case, you need to be a bit smarter and more targeted. Don’t just post content broadly; identify and research specific sub-Reddits that are applicable to your market, where potential new customers may be found among the readers.  3. Rethink and evolve  Ultimately, no matter whether you follow the above advice or any other specific tips, the point is to be willing to shift your opinions and strategies in order to move with the times and undulating trends of the internet. You need a holistic SEO strategy that can help you keep your finger on the pulse all the time and change your approach accordingly.  WSI OMS’ Adaptive SEO™ services can help you to change the direction of your marketing strategy, move with the right trends in the industry and apply the correct approach to maintain your brand integrity while boosting traffic. Contact us for more information on our SEO...

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CCPE Immunology Course

Posted by on May 4, 2020 in General | Comments Off on CCPE Immunology Course

CCPE Immunology Course

WSI OMS has partnered with the Council for Continuing Pharmaceutical Education, the leading name in education for immunology courses. CCPE has a 50-year long history of offering unbiased educational programs created by world-class experts.  The range of extended education for professionals covers every sector of the industry, including physician facing, marketing, sales & people management, CPD, regulatory & medical, training & HR, and healthcare professionals. With the strong growth of the field of immunology that is predicted in the western world, immunology is becoming an increasingly crucial sector for medical professionals to study. The COVID-19 pandemic has necessitated a renewed dedication to the study of immunology in the hope of finding vaccines and other viable treatment options.  Introduction to the CCPE Immunology Course: The CCPE’s immunology course opens your career path in immunology and addresses many crucial therapeutic areas. During the course, students will be introduced to the various cellular, tissue, and chemical mediator components of the immune system. The course also covers how these components work together to provide an immune response. Students will explore the pathophysiology of common immunological diseases, and gain an understanding of the medications used in treating such disorders.  Learning Objectives of the Immunology Course: Mastery of this course will allow students to: – Describe the immune system and its components – Explain the immune response – Consider the medical treatment of various immunological disorders Immunology Course Information Suggested hours of study: 50 Course completion: 6 months Language of presentation: English Examination format: 100 multiple choice questions For more information on the immunology course, vaccination courses, study tools, and resources, and to discuss your immunology career path, visit the CCPE...

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In digital marketing ,who delivers the best results between Google ads vs. Facebook ads?

Posted by on May 4, 2020 in Digital Media Marketing | Comments Off on In digital marketing ,who delivers the best results between Google ads vs. Facebook ads?

In digital marketing ,who delivers the best results between Google ads vs. Facebook ads?

Move over conventional and traditional ways of advertising and make room for digital marketing in an age where consumers are always online. In this regard there are two front runners that any business should seek to use: Facebook ads or Google ads. The effectiveness of either platform is debatable and we shall endeavour to find out who delivers the best results and return on investment. The pros and cons of digital marketing At the core of any online advertising exercise, you have to factor in the cost of the entire project over the long term. Which is cheaper-Facebook ads or Google ads? Examined individually, both have their pros and cons. Facebook ads are markedly cheaper and are likely to achieve better results for small businesses who have a small online advertising budget. On the other hand, Google ads are ideal for location-based results. The online advertising budget in this regard can be markedly bigger and a tad expensive.  Because Facebook is a social network, their ads tend to reach a much larger audience regardless of location and locale. What is more is that you can use the ‘post boost’ function on the social network to widen your scope and reach more users. The verdict for digital marketing Admittedly, Google is the biggest thing to happen to the internet unlike Facebook which is prohibited in some territories. It serves over 2.3 million searches every second and AdWords is used by more than 4 million advertisers. With such a massive reach, there’s no reason why you shouldn’t advertise on Google’s ad network. This is what most of the businesses think and this is why they can’t resist running a digital marketing ad campaign on AdWords. Further, it is with Google ads that search engine optimisation is more effective as your ads are more likely to appear during a search. Need help with your digital marketing? Then contact WSI OMS...

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