Keyword stuffing definitely isn’t going to do your SEO and Google ranking any favours. However, there are indeed a few old-school tactics that many of us have forgotten about that still have the potential to add value to our digital marketing efforts. We investigate below:
Good quality links from other reputable websites is still a massive rankings booster! Because of this, it still pays to build mutually-beneficial relationships with those who could help you out on your journey to online marketing success. It is also a good idea to build links back to your website with the help of online review websites, such as Yelp. Online reviews, after all, can also work in your favour from an SEO and general sales perspective.
The perfect mix of old-school and new-school, quality content is still the essence of SEO… and we can guarantee that that isn’t going to change anytime soon. Therefore, if you haven’t started a company blog yet, or you have yet to dabble in the art of video or meme creation, now’s the time to do so!
Local search is still a great way in which to generate new leads and improve your rankings on Google. From PPC advertising to onsite optimisation for local search, this is an important old-school tactic that is sure to get you some results. Also, be sure to focus on building up Google Business Listings and applying schema/structured data to your contact information.
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