Marketing your business via mobile is something all businesses should be doing in this day and age. Everything is going mobile these days, and more and more people are accessing the web via their phones and tablets rather than their computers. In South Africa, where phone lines and other infrastructures aren’t in place in many parts of the country, and with most people unable to afford ADSL, Internet users are those accessing the web on their mobile phones. So how do you quickly and effectively improve the navigation on your mobile site? Here’s how:

  • Start with a mobile site that can be evolved to suit the current technology. Marketing for mobile devices doesn’t just mean phones but tablets too. With the technology of these devices evolving every day, make sure your mobile site can evolve with it.
  • Use web analytics to understand how your audience uses your site. Is your site even reaching your target market? Analytics for websites allows you to see what kind of person is frequenting your site as well as what device they more often use.
  • Bear your target market in mind when designing your mobile site. What type of mobile device will they have access to? Are they high income earners with the latest iPhone or lower level earners using simple smart phones? Your site should be easy to navigate with the type of mobile device your target audience uses more often.
  • At the same time, don’t alienate an audience that could be a surprising new target market. If your site has all the bells and whistles, make sure it’s also backwards compatible. Likewise, if you have a fairly simple site, make sure it still looks like a million bucks.

Marketing for mobile can be a powerful tool once you have your analytics right. Contact WSI today, specialists in the mobile marketing as well as digital marketing fields, we can help you create a mobile site that is a joy to use.

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