Email marketing is simple, costs very little and its results are easily tracked. It is a convenient way to inform your customers of new products and services or share current events in your business and industry. Keeping your customers engaged and interested can, however, be a challenge.
How to Keep Subscribers Engaged
Hands up, if you have been tickled pink by a company and you, therefore, happily subscribed to their newsletter. However, fast-forward to a couple of months later, and your inbox is overflowing with newsletters you haven’t even opened, and your enthusiasm has waned considerably. As with all types of marketing, success is not guaranteed when it comes to email marketing. Spam traps, unsubscribes and ignored messages are just some of the stumbling blocks to the success of your campaign.
So, how do you keep your subscribers hooked and interested with your email newsletter design? Here are a hand full of tips:
Know Who the Message Is Aimed at
All the platforms available for automating your email marketing include the necessary tools to keep your business GDPR compliant, to keep your records accurate and up to date and to filter or segment your database according to your subscribers’ interests and needs.
Getting your email to the right contacts increases your conversions – and keeps your readers wanting more.
Keep it Short and Sweet
Ask anyone how they are, and ten-to-one they’ll reply “Busy!” Bear that in mind as you design your email and make it easy for your readers to scan the content so as to get your message across in minimal time.
Cut unnecessary noise and focus on only one message you want your readers to remember.
Share Your Personality
Simple formats are the easiest to read. But that doesn’t mean that you need to be boring. Add some personality to your emails to reflect you, your company and your message with originality.
At each pause, make sure that it is crystal clear to your readers what your call to action is.