Having a bulletproof social media marketing strategy that includes LinkedIn networking is a great way to build your online profile. While most people already have complete LinkedIn profiles (if you don’t, you need one pronto!), many people are still unsure about networking on this platform. Here’s a simple checklist you can use to start networking on LinkedIn.

Use Open Profile to send messages

Open Profile (previously called “Open Link”) is only available to premium LinkedIn members, but it’s one of the best benefits of having a premium LinkedIn account. Open Profile basically lets anyone get in contact with you and it enables you to contact anybody. They can also see your full details, which is vital for anyone who is considering doing business with you and it makes you more visible to people outside of your network.

Check network updates

If you’re using LinkedIn for business networking purposes, you need to stay updated with what’s going on in your industry and within your networks. Log onto LinkedIn regularly and see who’s updating, posting and commenting within your network. Get in on the conversation by posting relevant comments and advice.

Who’s viewed my profile?

There are few things as creepy as getting a message from a stranger saying “I see you viewed my LinkedIn profile…” This functionality is not a stalker application, but it can give you a good idea of who might be interested in working with you or for you. In order to find out who has viewed your profile in the last 90 days, move your cursor over the Profile button at the top of your home page and click on the “Who’s viewed your profile’ option. If you haven’t had any profile views in the last 90 days, you won’t be able to see this box.

Need someone to help you with your LinkedIn strategy? Contact WSI OMS today.

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