Email marketing has proven its effectiveness year in and year out. Any digital media marketing campaign that lacks email marketing as a key element is one that will be lacking when it comes to new leads, boosted sales and engaging with a targeted audience.
One of the biggest mistakes digital marketers make is sending out untargeted mass messages in a one-size-fits-all fashion. If your messages aren’t personalised and your emails not targeted, chances are you are going to miss out on the huge potential that email marketing presents. This being said, how do you go about ensuring your target audience actually opens your emails and responds? Below are a few tips to follow:
- Embrace quality copy as this is what will sell your email. The content you send to your customer base should be engaging, interesting and targeted to their specific interests. Keep the content lighthearted, fun and with a clear call to action.
- Automation. If you want to segment your market into demographics, preferences and similar, incorporate automated email systems based on these and you can have the right content reaching the right people at the right time.
- Data integration is vital. It is important to monitor the impact of your marketing efforts. Linking your CRM and your email campaign is essential if you want your target audience to be able to analyse your data to tell which advertising efforts are working and why.
- Growing your data base is absolute essential when it comes to email marketing. All your online and offline marketing ventures should be aimed at growing your database of customers. Requesting customer email addresses when they sign up for an account or enter a competition are good ways of growing your data base. You can also offer incentives for new email signups such as discounts on your first purchase or vouchers and similar.
Email marketing services by WSI OMS
Having the professionals in the field handle your email marketing campaign is a great way to ensure excellent results. These professionals will ensure all bases are covered and that no stone is left unturned when it comes to generating more leads, engaging with your target audience and growing your database of customers. At WSI OMS we offer email marketing services that will take your business to new heights.
To learn more about our email marketing services and how we can help to boost your online advertising with a well thought-out digital marketing campaign, contact us at WSI OMS today.