Trying to keep up a steady flow of creative ideas for copywriting projects can become a difficult task when you hit a block, even when you’re part of a team. Usually, someone in your group will come up with a concept that breaks you out of your writer’s block, but when you’re all stuck it can become a stressful problem – especially when there are deadlines to be met.
Here’s what to do if your team is facing a creative block:
- Do something else. Anything else.
Some brainstorming sessions can go on for hours without a single decent idea, leaving everyone involved feeling frustrated and tired. Go on to do other work, take a walk (if you can) or sit outside and have a drink. This will give your brain time to relax and refocus. Come back later and restart the session and you could be surprised with some of the fresh thinking that will come out.
- Seek out inspiration.
A positive environment is essential when it comes to quality creative thinking and feeling inspired is a big part of that. Inspiration is also infectious, so when one member of your team gets bitten, they’ll all feel the need to get in there and contribute. Look through work that is similar to the problem you’re addressing, talk about what you all like and don’t like about the other projects and see if anything sparks.
- Lighten the mood.
Unsuccessful brainstorming is draining and can get people down, so try to bring back the positive energy by bringing in a surprise treat (chocolate chip cookies are a great one), moving the meeting outside if the weather’s great or even watching a funny video.
- Develop a process.
Brainstorming means creative freedom, but a streamlined process can help bring your session to the next level. By setting goals, doing thorough analysis on the content you need to create, and testing ideas that you come up with, you’re ensuring that your team stays focussed on the right paths.
- Don’t give up.
Everyone goes through a creative block at one point or another, but if you persevere, you will overcome it. You know what relaxes you and gets your mind fired up, so rather than throwing up your hands, apply every single solution you can think of until one works for you.