According to most email marketing experts, interactive emails are the next big thing. So, what is interactive email?

An interactive email is one that has functionality for the user to take some sort of action within that email. The action that is taken will then trigger some type of event within that email. This could, for example, be:

  • A drop-down menu,
  • A navigation tool, or
  • A photo carousel.

This is a great evolution from traditional emails. In terms of interactivity, emails have lagged behind other platforms, but new ways of boosting interactivity mean that brands can now offer their customers more immersive experiences with interactive emails.

Over the past year, we’ve seen some great examples of interactive emails, including a ‘Sonic the Hedgehog’ game directly in the email, a playable version of ‘Minesweeper’, and even live Twitter feeds directly in an email. Clearly, there’s a lot of room for creativity with interactive emails.

In a day and age where everyone is being marketed to in the same way, an interactive email campaign can help companies differentiate themselves in the marketplace. Instead of sending out the same old static type of content, you can create something that’s truly memorable. The best part is that not many brands are sending out interactive emails, so there is still a lot of room for early adopters to get on board and incorporate this digital marketing tactic into their strategies.

One of the problems that many people face when launching an interactive email campaign is the development work involved with getting the mails to work on different email clients. If you need help with your email marketing campaigns and designs, then get in touch with WSI OMS today.

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