If you think that digital marketing, influencer marketing and event marketing are all separate strategies, you are not alone. But just think of the power you would hold if you were to merge the three of them into one? Inviting an influencer to promote your event online and to attend it in person could lead to a number of benefits for your brand – and will be well worth the cost in the long run.
Why Influencers Will Add Value to Your Event
It is all about the power of association. If your brand is associated with an influencer who is respected and who is considered interesting by your target market, then said target market will likely start feeling similarly towards your brand.
If turnout is important to you at your events (of course it is!), then influencers can really help to generate the numbers. Influencers give people another reason to make the effort to attend the event, ultimately increasing your reach.
How to Pick the Right Influencer
Ideally, you should try to select an influencer that is relevant to your brand and what you do. For example, if you manufacture musical instruments, then it makes sense to choose an influencer from the music industry. If you’re a fashion brand, then a fashion blogger or designer would be a great choice.
It will also definitely work to your advantage if the influencer that you choose is a big personality who won’t be afraid to speak publicly at the event or work to generate engagement amongst followers and attendees.
Are you looking for a company to help you make the most of your influencer, event and digital marketing efforts? Then look no further than WSI OMS. We specialise in all of the above including social media marketing, content marketing, SEO / search engine optimisation, website design and link building. Contact us now to learn more.