So, you’ve developed a one-of-a-kind mobile app, added it to online stores, and you’re waiting for thousands of people to download the app and review it…. But nothing is happening. What’s wrong? The problem is that you’re not considering mobile app marketing tactics. Here are a few ways to increase downloads for your mobile marketing app:
- Make A Video
A video showing how your app works and what features it has, is a must. Hire a professional voice over artist as well as a video editing company so that you can make the video as impactful as possible. Include subtitles and a video description, upload it to YouTube, and add it to any relevant marketing pieces about your app.
- Consider Keywords
You may be too close to the project to objectively consider the best keywords to use to market your app. Use Google’s AdWords Keyword Tool or hire an internet marketing expert to help you with this. Including keywords in the name of the app and the description can go a long way in helping people find your app in Google’s Play Store and the Apple Store.
- Get Your Mobile App Description Translated
If you are marketing your mobile app in different geographies, you need to get the description translated into all the relevant languages. Instead of hiring someone to do a direct translation, find someone who has a bit more local knowledge so that local phrases and sayings can be included in the wording.
- Content Marketing
Mobile content marketing plays a huge part in driving traffic to your app. You will need a comprehensive content strategy plan to make sure different messages reach your target audience at the right times.