Twitter is where hundreds of millions of people go to find out what’s going on in the world. Twitter ads are designed to help you reach and connect with this audience, to get results that add significant value to your business, 140 characters at a time.

Using Twitter ads is an effective way to grow followers. Creating a Twitter campaign will help to build an engaged and connected audience. Most Twitter users (85%) say they feel more connected to small and medium-sized businesses after following them and are more likely to buy from their websites.

To start your campaign, you need to select your advertising tools. A Promoted Account will appear in areas such as “Who to Follow” and Home timelines to help you reach as many people as possible.

Next, create your content, including a clear profile picture, a straightforward Twitter handle and a profile bio that explains a bit about yourself and what you offer. Keep the focus on your business, so don’t use too many hashtags and usernames.

Define your audience by their interests, geography and language, gender, similar followers or tailored audiences.

Set your budget – Promoted ads are priced on a cost-per-follow basis, meaning you’ll only pay when someone clicks on your ad placement. You can set a daily and total budget for your campaign, with the campaign ending once your budget has been met. You’ll never be charged for more than you pay. Engaging with your followers with tweets and content is always free, even if they were initially gained through a Promoted Account.

The Twitter real-time analytics can provide you with data-driven insights that you can use to grow your business. You can get a comprehensive view of all your tweets, paid and unpaid.

The beauty of twitter Ads is its user-friendliness. You can stop or start whenever you want, measure results in real time and control your spend. You will quickly grow a community of high value followers.

For more on social media marketing and digital marketing, contact us. We can create a campaign to suit your business goals, from finding the most relevant industry information for your brand to tweet, to finding the posts you should be commenting on.

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