All of us have received a cold email in the past. Usually, it’s not hard to see why a cold email is bad.
When you get an email in your inbox, you will generally only see the email subject line and the first part of the first sentence. What you need to do is make sure that the subject line is at least neutral. Some neutral headlines that work well include “Hi, from Francois”, “Quick question” and “Question about…” The reason why generic subject lines work is that they don’t turn a person off. If you had pitched your product line in the heading, there is a good chance that the email will be deleted and that they will not read the body of the email.
The first line of the email needs to be very specific towards their business. Using a compliment works well. If you are emailing a restaurant, you could say “love the food photography!” and if you are targeting an individual, you could congratulate the person on having worked with a big brand name recently.
One of the best ways to get people to respond to an email is to tell them something that they already think is true. Speak it as an expert and then tell them the solution.
Email marketing is still one of the best ways to communicate with people. It is cost-effective, immediate and people feel comfortable using the platform. To make sure that your emails get read, focus on finely crafting your emails so that people feel compelled to respond.