Keyword cannibalisation can cause serious problems for your SEO strategy. The main problem is that, when you realize that you have low traffic to your website, you may not be able to identify whether keyword cannibalisation is indeed the problem. If you can make a positive diagnosis, you may not be able to know what to do about it. The purpose of this short blog is to help with both of these.
• How Do You Identify Keyword Cannibalisation?
There may be several reasons why your page is not getting the hits you need, and cannibalisation is only one of them. The best way to determine if this is the problem is to make use of one of the tools designed for this task. Ahrefs, SEMRush and SEOMonitor will all do the trick. Each of these packages will tell you if you have any cannibals and where they are, although Ahrefs appears to be the fastest and most accurate.
• Once You’ve Identified the Problem, What Do You Do About It?
There are a number of actions you can take to eliminate your cannibals. The simplest may be the 301 redirects. This entails simply redirecting all your search engine click-throughs to only one of the pages marked with the cannibalised keyword. This will keep the search engines happy and avoid redundancy and confusion.
You could also use canonical tags that reference one page to the other. You may find that one page is more specific, while the other covers the same topic in more general terms. You can then use a canonical tag to reference the general one to the more specific one. Both pages thus still exist, but they are no longer eating into each other’s SEO impact.
You may instead choose to consolidate your content so that you combine two pages into one, eliminating any unnecessary content, as well as your cannibalised keywords.