One of the best ways to get people to your website and get them excited about your business is to create great, quality content that you distribute on your channels. Whether you’re creating a podcast, a written piece, an infographic or a video, there are tools and techniques that you can use to help you structure and enhance your message.

  • Remember that nobody cares about you or your business until you have grabbed their attention. So, what you need to do right at the start is to make sure you are grabbing someone’s attention. The best way to do this is to tell them what’s in it for them. What are they going to get out of listening to you? Our number one tip for creating content is to ‘Start With The Why’ for exactly this reason.
  • Another powerful structure to use when creating your content is called a ‘triad’. In writing terms, a triad is a group of three things that are memorable. After you’ve written an attention-grabbing opening, list the three things that you are going to discuss in your podcast or article, for example. Giving your audience a clear idea of what you want to say and letting them know that you have specific key takeaways is a great way to get people engaged in your content.
  • The last thing you say in your content is also very important. This is where you can wrap up your ideas and compel someone to take further action. You should have a clear goal in mind before you start crafting your content.

Do you need help with your content marketing or digital marketing strategy? Then contact WSI OMS today.

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