A successful web design really showcases your product – keeping your customers interested and engaged. For your web design to be a success, you need the right software. From free programmes you can download off the Internet to top of the range, off the shelf solutions, there is a web design programme that is perfectly suited to your skills, goals and vision.

Before you fire up your search engine or hit the shops, you should plan out what you want your website to do, what features you would like to include and how far you want to push your skill set. Once you do this, you will have a set of specifications that will help you narrow down your search for the perfect programme. 

What to look for before you buy

With so many options out there it can be overwhelming, so here are a few things you should keep in mind when looking for the right product:

  • Features. A well-rounded web design programme will include the ability to insert links, tags, key words and images as well as multimedia support, site back up security measures, eCommerce capabilities and an HTML editor. These features are essential to building the structure of your website as well as adding visual interest such as videos and images.
  • Templates. These are a great starting point for any web designer, especially if you are relatively new to the experience. Look for a programme that has professional, clean templates that you can customise easily with your own content.
  • Ease of use. Unless you are a professional in the industry (and often even then), ease of use will trump capabilities any time. Intuitive programmes that have a WYSIWYG (what you see is what you get) interface are very popular for just this reason. You will be able to see what your website will physically look like as you build it, rather than just lines of code.
  • Graphic tools. These useful tools allow you to easily customise and edit images using the web design programme rather than having to edit them externally – saving you time. Some programmes will have the useful addition of their own image library.

By keeping these tips in mind, you will easily be able to pick a web design programme that suits your skills and will result in an attractive, practical website!

For more advice on web design, contact WSI today.

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