SEO can be complex – and it’s getting more and more complex and adaptive as the competition on the internet increases. Luckily, there are certain techniques used in SEO that are fail-safe if done properly from the start, and these are based on transparency, honesty, value and quality. Search engines want to know what your website is about in the clearest possible ways – especially if they are relying on you to tell them, as in the case of images. They also want to know how great your website and content is – and for that they rely on your site visitors.
The traditional steps for optimising images for search engines
Image reading technology has come a long way, but if the images on your website are correctly named, titled and those names and titles are supported by content, appropriate meta-data (info that supports what’s on the site, some of which only search-engines can read) and links, you have laid a foundation that will support and boost your SEO strategy – no matter what.
- Save your image with a name that describes what’s in the image. This you can do yourself before you send your images to your webmaster to load if your webmaster or search-engine optimiser is doing the rest for you.
- When images are loaded onto a site, each one can be given an ‘alt Title’. This can expand a little on the name the image was saved with – giving Google (for example) a little more info.
- Code allows the image to then be given ‘alt Description’ – meta-data that tells Google a little bit more about what the image is about in context (sometimes visible if when you ‘hover’ your cursor over an image).
- Images can also be Captioned – allowing for more search–engine attracting keywords.
- Link your images or image gallery to relevant pages on your website – or info on other sites if it is authority, quality info and the click-through won’t take your visitor off your site.
But what about people? Functionality for user behaviour is SEO too
- Make sure your site visitors can ‘Share’ your images on social media platforms – and encourage them to do so with easily visible share ‘buttons’ – and with high quality images.
- Ensure your images and galleries are fully viewable, functional and shareable on mobile devices – because that’s where they, with their text data and their associated user behaviour are now being indexed.
SEO isn’t just about ‘alerting’ search engines. User behaviour is now even more important. If your perfectly SEO’d search-engine readable gallery is full of low quality images or images that don’t display correctly on mobile, site visitors won’t click through them or share them on social media. They’ll likely leave your website more quickly too. Google and other search engines see this behaviour, and they’ll give your site bad marks for it – or even fail it completely and leave it out of mobile search results.
Quality and functionality are everything since only way for search engines to ultimately judge real relevance to users is to measure user behaviour – how people react to content, use your website and how they link to it from social media or other websites (or not).
Correct basic SEO of quality images incorporated into a search-engine, cross-device and user-friendly website design with appropriate sharing features is as essential to the success of your digital marketing strategy as your text content marketing and link building strategy.
Contact us today for more information on how WSI OMS can help your website compete against competitor sites, through our adaptive SEO services and solutions – a core offering in our range of digital marketing services and web solutions in the age of social media.