Voice search is a speech recognition application, which allows users to search by saying terms aloud instead of manually typing them into a search engine. Think Apple’s Siri and Amazon’s Alexa. 

The future of web search, namely voice search is foreseen to dominate 50% of all searches by 2020. So, how do you ensure that your content pulls through these voice searches and gains the traction it deserves? Here are a few simple tricks: 

Create Content Which Keeps the Conversation Going

Instead of using random words, which are bound to produce a short list of results, ask a query or make a command that requires a response. ‘Alexa, where’s the best pizza place in my neighbourhood?’. ‘Siri, how many cards in a playing deck?’

Put Yourself in a Searcher’s Position

How do searchers ask questions? What are the words they would use out loud? Create clear and simple responses based on these questions to optimise your content for voice search. 

Less Is More. So, Keep it Simple!

You can optimise more content by keeping things simple. Forget the jargon and use clear content to amplify your message. We are doing less typing and more talking, after all. 

Cover Your Bases for Optimising All Types of Searches

Optimising existing content (with relevant search terms, familiar languages and searches) is a lot easier than creating all new voice-optimised content. The goal is to make sure that your content is optimised for all searches whether voice, mobile or desktop. 

This doesn’t sound too hard, does it? ‘…Siri, how do you optimise content for voice search?

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