In this day of social media, people often tend to view email marketing as old and obsolete. This however could not be further from the truth. Email marketing campaigns can really be highly beneficial to your company by means of reaching a large base of clients effectively and directly. Let us now take a look at a few advantages of email marketing versus its social media rival.

Email vs. Social Media Marketing

Email marketing, even though it is deemed as the granddad of social media, on a general basis tends to ensure that you reach more clients than social media. On social media, people may not always be checking your page, nor sharing your posts. This means that whatever content you upload to your page isn’t necessarily reaching all of your desired target audience.

On the other hand, if you have a client’s direct email account, you will be sending your content straight to their inbox which more than likely they are bound to check. This type of aggressive marketing ensures that your target market is reached and that your desired messaged is being conveyed.

Ways to improve your email marketing

If you use email marketing avidly within your business, you should seriously consider implementing a monitoring program which allows you to keep track of all your mail being sent. There are various options out there for you to choose from such as Cake Mail, AWeber and Mail Chimp, all of which will be boosting your email marketing strength. You will easily be able to monitor your subscribers, see which emails are not delivered, which are being opened and who is unsubscribing to name a few things.

If you need any help getting started on your successful email marketing venture, please do not hesitate to contact WSI OMS. We have a wide range of services to offer to you and are more than willing to help where we can. Give us a call today and see how we can help you.

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