Most online business have one common need and that is to get more targeted traffic to their website. More traffic = more sales and business leads. The web is also one of the primary advertising mediums for most home based businesses.
You might have a great looking website with all the bells and whistles, but without targeted traffic and interested visitors, the best looking website is useless. I’ll say that again – useless.
The best answer is to do two things.
- Optimize your website to be search engine friendly (SEO – on page ).
- Optimize and use a blog with it’s RSS (real simple syndication) links.
Search Engine Optimization
SEO can improve the volume of quality traffic to your website or online profile. Selecting keyword phrases that your targeted customers will actually use are the foundation for Search Engine Optimization. This is the first step that will ultimately determine if SEO will turn into online sales or business leads.
I’m not talking about the keywords in your Meta content but about the keywords and keyword phrases found in the content of your website.
Make sure that your keywords and content is always relevant. To have a baseline, assign no more than four keyword phrases to each page you want to optimize.
On page Search Engine Optimization requires text that the search engines can index – content is king. Use your keyword phrases 1-2 times each in the top 25% of the body text. You can also use the keyword phrases in the links, headings and any bulleted lists of your website.
To have a separate blog that links (link-bait) back to your website can quickly produce valuable links that the search engines will quickly recognise. You don’t have to set-up your blog on a separate domain, rather create a sub-domain for it eg http://blog.yourdomain.com or http://www.yourdomain.com/blog.
Using your targeted keywords as a guide, write a minimum of 3 blog postings each week. Each posting should be between 250-500 words in length. Use your keyword phrases in each blog posting title and in the text of the posting. Be sure to link back to the most relevant page on your website with the keywords you have selected. The search engines will quickly detect these links and each link will help your rankings.
These methods I have just explained is a combination of on page Search Engine Optimization together with Blog Marketing. This could be more powerful to increase targeted traffic to your website than doing either individually.
Leave a comment below if you require more information regarding Internet Marketing, Search Engine Optimization or Blog Marketing.