There are several different schools of thought when it comes to the frequency of posting blogs. To find out the answer, you need to ask yourself some important questions about your blog. What you write about and how long it will stay relevant is a good starting point. If you write on breaking news or Hollywood gossip, you’d need to post daily or even more than once a day, to stay current. A hobby type blog, like cooking or home improvements may only require a weekly post to keep your followers engaged. A business blog may not have enough material to blog original content daily. Ask yourself:

  • What audience am I trying to connect with and what information do I intend to share with them?
  • When and where are they searching for this information?
  • Can I stick to a frequent posting schedule?
  • How much can I write in a week or month, that will produce good quality content?

You can look at blogs similar to yours to see how often they post, but ultimately, you need to figure out what works for you and your site.

Looking at the content of your blogs and planning the ideas for future blogs should also give you an idea of how much you can produce. If you can only come up with ten ideas in one sitting, then posting daily is probably too frequent for you.

A key element though, to the success of your blog, is consistency. Once you have decided how often you can post, you need to stick to that plan. Erratic posting will not build a solid following and will also affect how the search engines rate your blog in the search results. In the end, consistent posting of quality content is better than frequent or irregular content that lacks substance.

Short articles posted more often have a lot more effect than long musings that take days to write. While some people may be interested in your novelette, the majority of your followers have limited time for reading online. It’s also easier to write short articles, or even lists of tips or suggestions that you can create quickly and easily. Regular activity on a blog is way better for readers and search engines alike.

For a small business owner, a regular once-a-week blog is enough to keep your readers interested. If you can update your blog once a week with an entry of about 1 000 words, after a year you will have a short book! This kind of writing will make you an expert in your niche and help you to learn more about your business, your customers and your goals. Your content volume will increase, improving your search engine ranking, as well as increasing the chance of your content being shared and your readership growing faster.

Making a promise on your blog about when and where you intend to post makes a commitment with your readers and helps you to stick to your plan. Each blog could end with a “Read my next blog about XZY on Friday…”. If you can keep to your schedule, it makes changing it at a later stage more achievable, as you will have an established and loyal following.

There is no one-size-fits-all answer to how often you should update your blog – it’s really about finding out what works for you and your business. If you want to find out more about blog writing and content creation, or want to chat about outsourcing your blog writing, contact us. We’d love to help you achieve your online communication goals.

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