With channels such as Facebook becoming the ultimate social media marketing tool, more and more businesses are using this to get themselves noticed, reach more potential clients and provide viewers with important and interesting information regarding their business. What this means is that the competition for visibility on the Facebook newsfeed is becoming fierce and getting noticed is becoming more of a challenge.

If you want your digital marketing to become truly effective, you need to learn how to utilise your Facebook posts in the most effective way possible. Let’s find out how you go about creating the perfect Facebook post.

What makes the perfect Facebook post

The visibility of a Facebook post inevitably boils down to algorithms. These algorithms take into consideration the smallest details of each post that determine how viral the post will go. It is important to test out and optimise every detail of your content for the best results. http://socialmouths.com/blog/2014/08/08/perfect-facebook-post/

  • Word count is important, but not in the way you might think. The phrase “less is more” most definitely does NOT apply when it comes to your Facebook content.
  • Visuals are proven to encourage people to engage with your content- especially on a social media platform such as Facebook where every page has a key image.
  • Timing of posts can also make a difference. You are more likely to get noticed if you post during off-peak times (5pm-1am) than you are if you post during work hours. Posting on weekends will help give you an edge as well.
  • Hashtags immediately extend the reach of your Facebook post as these are directly linked with another major social media platform- Twitter. By using hashtags and posing questions to your viewers, you immediately encourage interactions in the form of sharing, tweeting and commenting.

At WSI OMS, it is our mission to help businesses excel. Speak to us about social media optimisation as well as mobile marketing and even your company web design. Contact us today.

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