A landing page is the specific website page that a visitor reaches after clicking on a online advertisement or link. This is a powerful way to increase your business leads.  This could be your customized sales pitch.  It usually provides detailed information on the specific offer that you are advertising and it should always be designed to get the visitor to take action and trust you.

A well crafted and optimized landing page can convert a higher percentage of your visitors into business leads or into buyers. What is a excellent landing page? It should always answer the following:

  1. How do I get started?
  2. What is your offer?
  3. Who is this for?
  4. What solution are you offering?
  5. What problem are you solving?

Landing Page Best Practices:


Always make your online advertisement and your landing page highly relevant to each other. Repeat your advertisement text in the headline of your landing page.  What you offer should match your online advertisement.  Avoid any perception of “bait and switch” by your visitor.


Simplify the actions that your visitors must take.  Do not provide multiple option and offers on a landing page.  This will confuse the visitor and they will leave without taking any action at all.  Eliminate all the page navigation except toward the action you want them to take.  Organize your content into a simple visual format that is quick to scan and understand.


Always make the call to action visible, clear and above the fold.  Provide a short easy path for visitors to buy or request information.  Make sure your call to action stands out from the rest of the content.

Minimum information

Request only the minimum amount of information that you require for purchases and forms.  If you require too much information that is non essential to the advertisement or offer, many visitors will abandon your form and leave your page.


Answer this question “Why should your visitors trust you?”.  Offer a 100% unconditional money back guarantee.  Have a simple returns policy.  Include real testimonials from real customers.  Include trust logos from organization you belong to.  Reassure your visitors that their information will remain private. Have your phone number and physical address on the page.

Leave a comment below if you require more information regarding landing pages or if you require more information on how to increase your business leads.