As a real estate agent, you are missing out on an incredible opportunity to maximise your sales if you are not yet harnessing the power of both inbound marketing and digital marketing in general. The question is, what is inbound marketing and how can it benefit you going forward? We share the facts below.
What Is Inbound Marketing?
Inbound marketing is an approach to marketing in that it encourages potential clients to find you as opposed to you finding them. This marketing practice is focused on establishing your brand and creating an authoritative reputation for it through the creation of interesting, helpful content. The main idea is to assure your potential clients that you are both a thought leader in the industry and that you really know what you are talking about.
How to Go About It
Your greatest inbound marketing tool is the internet. Start off with a functional and beautiful website design and a decent amount of search engine optimisation to improve your rankings on Google. From there, you will need to create and post content regularly, avoiding anything too salesy or promotional. The key is to supply potential clients with the information that they are looking for without pushing too hard for them to utilise your services.
Once you have created a fair amount of content, you may want to use PPC, as well as your various social media pages, to promote it.
Why Is Inbound Marketing and Real Estate a Great Fit?
The market in South Africa has taken a dip in recent times, leaving many estate agents scrambling for new leads. This often takes way too much time out of your day when you could be focusing on nurturing the leads that you already have. Inbound marketing takes care of lead acquisition so that you can focus on providing your clients with the level of service that they deserve.
Furthermore, recent studies have shown that prospective home buyers, regardless of their age, are using the internet to look for houses. However, despite the fact that they are finding houses that they love online, they still consider estate agents beneficial when it comes to negotiating and closing a deal. You want to be the first estate agent they contact when they decide they want to sell or view a property! Inbound marketing can help you to achieve that.