250 million people use Pinterest every month. Therefore, if you have yet to include this popular social media platform in your company’s social media marketing strategy, now is the time to do so! The great news is that, when using Pinterest Analytics, it is easy to gain insights into not only who your followers are, but also into what their online preferences are as well as how they behave. Here is what you need to know:


  • What Pinterest Analytics Can Tell You 

Just like most other platforms when it comes to social media marketing, Pinterest Analytics will provide you with details regarding your company profile and the number of impressions that it has received within a specified period of time. You will also be able to find out the following:

  • How many saves/re-pins you have received,
  • How many people have clicked on your pins, and
  • A snap-shot look at how your content has performed overall since opening your Pinterest account.


  • Audience Insights 

Pinterest Analytics can also provide you with helpful insights into the audience that you are reaching and who is engaging with your content the most. You will learn how many people you are reaching and how many of those people are engaging with your brand. You will learn about their age, gender, location, and which device they are using. You can also find out which categories and interests your audience is associated with to give you more ideas for future content marketing.


  • Worried About Using Pinterest Analytics?

Are you worried about making use of Pinterest Analytics? Fear not – this platform is extremely user-friendly and streamlined for your convenience. You will find your Analytics by clicking on the Analytics tab in the top left-hand corner of the navigation bar and go from there.


If you’re determined to truly make the most of your social media marketing and the data insights available to you as a result of this, it may be time to seek professional assistance from the experts. Here at WSI OMS, we specialise in content marketing, mobile marketing, social media marketing, website design and website development. Get in touch with us now to learn more.


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