Many of our clients have the basics of LinkedIn down. They know how to create compelling, professional profiles, how to share content, join groups, and how to get in touch with the people they want to do business with. Here are a few more tricks that you might not be aware of:
- Master @Mention By Using The Company Name As Well
Joining groups and commenting on articles is a great way to get yourself noticed on LinkedIn. Not only does this show that you are helpful, but also that you are a supportive part of the community. If you are replying to someone in a comment thread or the author of a post, be sure to @ their name so that they get a notification. If you type in the first few letters of the person’s name, make sure you are choosing the right person by looking at the title and the company that they work for (it will appear in grey underneath the name options).
- Use Saved Searches To Minimise The Dreaded Commercial Use Limit
If you regularly search for new connections, then you may find that you quickly reach LinkedIn’s “Commercial Use Limit”. You can avoid this by saving your searches. Save your searches for “vice president” AND “marketing” in the Information Technology sector, for example, you can scroll down the page and on the right-hand side, you will see an option to “Create a Saved Search”. When you create a saved search, it will create a weekly alert that can be sent to you via email. Once a week, LinkedIn will send you a list of members who meet the search criteria.