In our last post we explained why any blogger should consider creating an e-mail list. The answer is plain and simple and in retrospect it could’ve been summed up in one sentence: because more people will read what you’re writing about.

Regardless, we didn’t give you all the tips you need about creating a winning content marketing strategy to make sure that people actually sign up to receive e-mails from you, so here are a few tips to make this happen:

Give away a worthwhile freebie

Everyone is giving away freebies to entice people to sign-up to their lists. You need to make your freebie stand out because a one-page pdf isn’t worth the data needed to download it in the first place. Find out what your target audience would need. A simple way to achieve this is: look at your blog’s statistics to find out which posts and topics are top performers. Create a whitepaper, free webinar or something cool that they would want that relates to this topic.

Create a personalised welcome series

Don’t copy and paste the standard welcome message that robots write for e-mail list sign-ups. Write a more personal message and say that readers are welcome to contact you for blog suggestions or with questions (and include your own e-mail address, because if a reader is willing to give you their personal e-mail address then you should do the same). This creates an invaluable open communication channel with your readers.

Need help with your content marketing strategy? Then Contact WSI OMS today.

Please follow and like us: