From time to time I like to profile other consultants in the WSI network, and today I want to showcase my friend and fellow digital marketing consultant Chuck Bankoff, Director of Web Services for Kreative Webworks, an online marketing firm in Orange County California. He has written a blog for WSI OMS on the changes in Google’s algorithm.

– Francois Muscat


Google Wages War on Monochromatic animals!

Can you name their next victim?

Is it just me or am I the only one who made the connection between Google’s war on black and white animals and old time Western movies?  You know the ones where you can tell the good guys from the bad guys by the color of the hat they wear.

It wasn’t immediately apparent when Google’s historic Panda algorithm was released in early 2011, but when Penguin made its debut earlier this year, I thought a blind man could see it with a cane.

In simpler times Hollywood made it easy for us to tell good from evil. Darth Vader…dressed in black from head to toe. Jedi Knights? White robes of course.

Is it any wonder search engine optimizers typically fall into two separate camps…those who pay attention to what search engines are actually looking for and actually manage their clients websites accordingly, and those who take shortcuts and look to exploit temporary vulnerabilities for short term gains.

In other words; white hat vs. black hat…good versus evil…black and white animals like Panda’ and Penguin’s.

OK, so that begs the question; what is the next black and white creature for Google to corrupt?  Here is my short list:

  • Zebra
  • Orca
  • Skunk (my personal favorite)

What did I miss? Let me know in the comments below (no fair Googling… )

Chuck Bankoff