On 10 January, Google announced a few tweaks to its search engine that will give users more personalized results. These tweaks mean that you will be seeing more personalised content – whether it’s comments from people you follow on the web or information right from your social media accounts, instead of thousands of search results that may (or may not) be applicable to what you were looking for.
Does Google Plus get preference in personalised search?
Personal and social content are now “one” with public content
While you’re going to be able to see search results based on your online behavior and from your social connections, you’re still going to see the normal public content (it’s just going to be presented as “Other results”).
Amit Singhal, who oversees Google’s ranking algorithms, told Search Engine Land “The social search algorithm, and the personal search algorithm, and the personalized search algorithm are actually one algorithm now, and we are merging it in a way that is very pleasant and useful,” said Singhal.
We’re looking forward to the changes this will bring to the world of Digital Marketing. Interacting with your target audience online means being connected, and ultimately that’s what we’re trying to achieve at WSI – building new avenues and platforms to connect with audiences on a more personal level. Keep an eye out for more updates about this new feature coming soon!