SEO (Search Engine Optimization) has been discussed many times. There’s lots of misinformation found on the web on ways to increase the visitor traffic to your website or blog. Many people are searching for the “secret” to achieve their traffic goals but unfortunately there’s no “secret”.

SEO, same with other online marketing related methods like Social Media Marketing (SMM), Pay Per Click (PPC) and content marketing is a never-ending practice with many methods.

Even though Pay Per Click (PPC) – with correct optimization and testing is a fast way to get noticed and to build leads, with correct SEO done for your online presence could result in a steady increase of traffic to your website through organic search results. Free traffic!

The SEO methods has changed over the last couple of years and more people knows what it entails than 10 years ago. If I say “know” – I mean more people and companies realises that SEO is way to attract more visitors to their website and online profiles.

They know there’s a way by improving their website to get more visitors. But how do you improve your website to get the best results? Do they really only need to insert keywords and descriptions in your META content? Really? This is old news buddy – META keywords and descriptions is a thing of the past, well not entirely, but to an extent.

Find below a couple of tips to help you better understand SEO.

SEO is all about tricks to fool the search engines

SEO, if done correctly can bring targeted traffic to your website. The object is not to fool the search engines, it is to communicate exactly what your website and pages is about. There are ways to trick the search engines and these methods are known as Black Hat SEO.

I’ve written a couple of topics in the past about this. The problem with “Black Hat SEO” is that if you practice these methods, your website could be “Sandboxed” meaning that your website could be taken off on all the search results.

I just need to insert META tags to optimize my website

Almost every website owner and developer has heard of the usage of META tags. They used to be an important part of SEO, but no longer. Of all the META tags, the Title tag is given the highest importance by Google. Correct SEO is by selecting the correct keyword phrases and using these in visible text on your website and in the outbound links from other websites.

I only have to optimize my website once

In the old days – 2000, you were able to optimize your website and leave it alone. The basics still remains the same by using keywords in visible text, search engines are constantly changing and evolving to what it takes to be in the top search positions.

Every page requires about 600-800 words to get the best results

Search engines uses the text found on the page to determine what a page is about, there’s no magic number of how much text is required to be optimized. A web page needs enough text to communicate your marketing message, whether it is 250 words or 800 words.

Flash on your website can hurt your rankings

The reason for this is because of the absence of text. Even though there could be text on the Flash website, text embedded with Flash can not be seen by search engines. It is the same as text on images. Even though you get stunning Flash websites, why settle for that when your website can not be found?

Can I create multiple copies of my website?

Search engine rewards higher rankings to original unique content. Making multiple copies of your website will not help as it will be seen as duplicate content.

Blogs get preferential rankings

Including a blog on your website could increase visitors to your website – if done correctly. Blogs are a powerful SEO tool because they regularly add keyword rich content to your website. It is easy to broadcast your message via the RSS feed linked to your blog.

Search engines updates their algorithms constantly. It is good practice to research what they are looking for on a website, and to stay update.

Leave a comment below if you require additional information regarding Search Engine Optimization.