Geo-targeting is a process by which your company delivers different information via social media to different website users based on their geographic location. If you’re a company that regularly hosts promotional parties or events in different locations, it’s a waste of time to send out the same information to people who live all throughout the country. In addition to wasting valuable time and resources, you run the risk of losing the attention of website users who simply don’t find it relevant to receive information that doesn’t pertain to them.

Using apps like Plancast, a social media platform that specialises in geo-targeting, is an excellent way to share relevant information with website users and spread promotional materials to people in specific geographic areas. Plancast, like other geo-targeting apps, allows users to say where they’re going and when and it also allows businesses to promote events and activities to people in the local area.

During a time when many people are overwhelmed with too many e-mails, too many notifications and too many e-newsletters, it’s critical to ensure that they receive information that is useful to them and geo-targeting allows you to do exactly that.

At WSI, we understand that the world of social media can seem complex and confusing at first, but it’s a necessary element of being a business owner in this day and age. If your company isn’t taking advantage of the many opportunities that social media offers, you are undoubtedly losing out on reaching new customers. We have a team of professional social media managers who can help you develop and maintain a social media presence that has a positive effect on your business – contact us today.

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