Increasing target traffic to your website, blog or business profile can only mean one thing… more leads or sales. More interested visitors means there is more people who are interested about your services and products. Social media marketing is a medium you can use to target the people you would like to reach, and drive them back to your website.

How can you use social media marketing to achieve this? Firstly, on the social media channels that you are using such as Facebook, Twitter, LinkedIn, and Google+, you have to build trust by interacting with people and offering them value. Social media is not a one way communication medium. It’s a two-way channel.

Here’s a couple of tips you can use to drive targeted traffic back to your website with social media.

Targeting channels: Social media channels such as social networks, forums, and blogs have members specific to a particular topic. Be active and participate on these channels to start building a following.

Engaging: Engage as an active participant on the social media channels that you are using and become part of the community. If you interact on a regular basis on these channels you and your business can become known. Post and share relevant content to  these channels on a regular basis that others will find interesting.

Blogging: Your blog can be an essential channel in your social media marketing campaign. Publish blog posts that your targeted audience will find interesting. If you write original, and fresh content, you can attract the attention and links from other bloggers.

Link building: Social signals plays an important part for rankings on the search engines and you can use links on your social media profiles and blog which can help you get better organic rankings.

Authority: Build authority in your campaign by interacting with your audience on your social media channels. This can help you build a reputation as a though leader and expert in your niche. People like to do business with other people that they trust and know.

The key with social media marketing is to network and get involved with other people.