What’s the point of spending hours crafting the perfect email only for your hard work to land up in your clients’ spam folder? Unfortunately, this is the case for a number of businesses. And, this is one of the reasons why many business owners believe that email marketing as a form of content marketing is a complete waste of time. The good news is that the problem can be easily rectified and the value of email marketing redeemed. Here’s how:


  • Ensure Ethics 

Emails are more likely to be labelled as spam if they do not include an ‘unsubscribe’ link or if they use misleading subject lines.


  • Avoid Sending In Bulk 

It saves time and is endlessly more convenient, but sending out bulk emails is a one-way ticket to the spam folder. Prevent this by sending out your emails in smaller batches every hour.


  • Do Not Write ‘Spam-ily’ 

The majority of spam emails contain lots of exclamation marks, make use of the word ‘free’ a hundred times and tend to have longer subject lines that are often written out in upper case letters. All of these practices will signal to your clients’ mailbox that the email is of a spammy nature.


  • Monitor Your Engagement Rate 

The number of times clients actually open your emails and read them matters when it comes to deciding your ‘spam’ status. With this in mind, it is wise to clean out your email marketing list on a regular basis. Remove all email addresses that look fake as sending emails to these addresses, which obviously remain unopened, can have a detrimental effect on your overall engagement rate.


Need help mastering the art of email and content marketing? Look no further than the digital masterminds at WSI OMS. We specialise in content marketing, mobile marketing, social media marketing, website design and website development. Contact us today to learn more.

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